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Being social is good for business.

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Is being social good for business?

More and more companies are looking at coworking spaces as a fast and effective way of expanding their business operations. Instead of worrying about signing a lengthy lease, kitting it out with furniture and negotiating the best internet package, all you need to worry about is getting here. That’s the obvious bit, but there’s more to it than that.

Tapping into the existing social network of a coworking space can play a big part in making sure that your new employees don’t feel isolated while you’re off building the base in the new city.

Coworking is not just for start-ups

A good recent example of this is a company from Gauteng that currently employ more than 250 people and looking to expand with an office in Cape Town. When I asked them why they’re looking at coworking the answer was simply, it’s a lot more social and in the short term will help the guys feel good about coming to work! So it got me thinking. Is it good to be social at work?

For me, absobloodylutely YES. If I’m having a bad day, struggling with a tricky work related issue by simply stepping out of my work zone into the common area, I’m bound to bump into someone there and a quick chat immediately makes me feel better, especially when its random and off topic . Right now at CTO we have a great mix of cultures which also adds to the flavour. Just yesterday in fact a couple of American guys told me they were off to The Spur for the Monday night special and quite looking forward to trying the burgers to compare it to back home. Since I was practically raised in The Spur, like most kids in SA, I was delighted to hear that they had a great experience 😉

Community

Of course there are lots of other benefits to coworking, but I don’t think enough is said about the social benefits. A few months ago we had an expat return to South Africa join us after more than 10 years of living in Hong Kong! She’s not from Cape Town either, so you can imagine there was no social circle to jump into, she was starting from scratch. After just a few weeks here she joined up with a few CTO members to go for Sunday walks up the mountain, every Sunday. It’s definitely helped her settle back much faster than had she opted for the work-from-home option.

We are after all social creatures who enjoy hearing one another’s stories and experiences. Very few of us are designed to sit in a room alone for up to 9 hours a day working, so why do it? I hear it quite a lot that the only reason people would choose to work from home is to save money, but how do you put a price on being happier? Maybe some clever person can design a happiness measuring tool so we can see the results. Wouldn’t that be cool!!!

So, still unsure about sharing space with other people? All I’d say to you is that once you’ve tried it, you won’t look back. Five years and counting for me and I’ve loved every day of it. So, if your company is looking to set up an office in Cape Town, give us a shout, you won’t regret it.

coworking networking

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