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Seeking investment? The Supper Club Angels’ Tips to a Winning Pitch

The Supper Club is the UK’s leading membership club exclusively for fast growth entrepreneurs of mid-sized businesses, encouraging business leaders to inspire, support and challenge each other in the pursuit of business growth. http://www.thesupperclub.com/

By The Supper Club (UK) 

Are you seeking investment?

Raising money for SMEs and start-ups is not an easy job and one of the many challenges that entrepreneurs face. Angel investors can be a valuable option and source of funding, support and expertise.

Our Investment Club runs twice a year, offering you the opportunity to raise investment via our panel of vetted and experienced entrepreneurs. With a combined turnover of around £150M our Supper Club Angels can offer expertise in a variety of sectors such as; technology, gaming, property, logistics and business services.

In such a competitive environment, having the right information is your best tool. Here are our Supper Club Angels’ top tips on working up a winning pitch:

Investors often look to invest in the people ahead of the business. Be confident, speak in plain English and ensure you come across as polished. Make sure you explain who your team is and why they are the right people to drive success.

The scalability of your venture is what will appeal to investors so aim for an exciting but realistic outlook. Emphasise existing revenues and customers if you have them as these will give investors a lot of confidence. Be clear on the risks and how you will address them.

State what your own personal investment in the venture has been or will be. Investors will not put money in if you haven’t put in some of your own cash and time. Investors will place a premium on you if you work in your venture full-time as this demonstrates your commitment.

Keep your business plan short, around 2-3 pages, be concise, focus on what the reader needs to know and remove any fluff. The plan should explain clearly how you deliver value to your customers and extract value from them along with a realistic financial projection.

Get to grips with the finances! Whoever you are pitching to will want to see that you have a very tight plan, know every future figure and know when you’ll see return etc. Avoid a hockey stick plan that relies on sudden massive growth – it won’t be believable.

Investing in a business is never going to be something an Angel takes on lightly. Of course your pitch needs to reflect you and your business, but the recipe to success is based on your power to inspire confidence, reliability, passion, ability and integrity.

Follow The Supper Club on Twitter for more great tips on growing your business @TheSupperClubUK

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